MAUI JIM FRAMES

Design Eyewear / Adelaide CBD, Rundle Mall

Founded in 1980 as a beach concession stand on Ka'anapali Beach, Maui Jim evolved into a premium Hawaiian eyewear company renowned for its patented PolarizedPlus2® lens technology. Their proprietary lenses enhance colours while blocking UV rays and glare, particularly in water and outdoor environments. Originally focused on sunglasses, the brand now includes prescription eyewear and optical frames, using advanced materials like SuperThin Glass and MauiBrilliant. The brand distinguishes itself through superior optical performance that combines functional excellence with casual sophistication and unwavering commitment to eye protection.

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UNIQUE FRAMES THAT DEFINE YOU!

We specialise in distinctive frame lines that go beyond just glasses. Our goal is to find the perfect frames that express your unique style and personality. Discover statement brands and express your individuality with every look.

Statement Brands
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WHY CHOOSE
DESIGN EYEWEAR

Design Eyewear is an independently owned boutique optometry practice in the Adelaide CBD specialising in distinctive frame lines. We don’t just want to sell people glasses, we want to find the frame that expresses their unique style and personality.

We bring an unparalleled eyewear experience to our patients through distinctive frame lines, the highest innovation of lenses and superb personal service that exceeds expectations.

CONTACT US